MERCERBELL TOPS THE LOCAL TALLY FOR THE WORLD’S BEST FINANCIAL ADVERTISING

SYDNEY, 03 January 2017

MercerBell, Australia’s leading Customer Experience Agency, has led the Australian winners at the 2016 Midas Awards, and reinforced its position as one of the strongest financial services agencies in the country.

After racking up seven finalists across five different campaigns, MercerBell’s final haul was a Gold and two Silvers for their “Pirates of the High Fees” campaign for World First; Gold for the Qantas “Flight in every card” campaign; and Certificates for Qantas Cash, Allianz Small Business and the Allianz “Say Goodbye” TV campaign.

MercerBell MD, Julie Dormand, had this to say on the result, “We are really proud to be acknowledged for a range of work across many of our clients. This is also a brilliant demonstration of our strong financial services experience across both B2B and B2C.”

ECD and co-founder, David Bell, added, “To be recognised for craft awards for two different campaigns was very rewarding knowing how hard the teams worked on these campaigns.”

  • Gold Midas World First Pirates of the High Fees
    CRAFT Art Direction
  • Gold Midas Qantas There’s a Flight in Every Card 
    CRAFT Illustration
  • Silver Midas World First Pirates of the High Fees
    USE OF DISCIPLINE B2C
  • Silver Midas World First Pirates of the High Fees
    PRODUCTS & SERVICES Financial Services
  • Midas Certificate Allianz Say Goodbye
    USE OF MEDIUM Advertising: TV & Cinema
  • Midas Certificate Allianz Small Business Insurance
    USE OF MEDIUM Advertising: TV & Cinema
  • Midas Certificate Qantas Cash Turning Qantas Cards into Qantas Cash
    USE OF DISCIPLINE Direct Response